Día de la Experiencia al Cliente Schindler 2022

Únase el próximo 4 de octubre a nuestro evento mundial anual: Día de la Experiencia al Clientes Schindler 2022. Te invitamos al maratón de 24 horas de conferencias virtuales, con presentaciones, recorridos, debates y mucho más. Entérate de cómo juntos podemos mantener las ciudades en movimiento.

Descubre junto a los especialistas de Schindler las últimas innovaciones en sostenibilidad, transformaciones digitales, gestión del tránsito y entretenimiento para pasajeros. Conoce cómo los ascensores se están transformando en plataformas digitales y cómo estamos creando productos más sostenibles y servicios personalizados. No te pierdas nuestros últimos productos y soluciones innovadores, como PORT 4D y Schindler R.I.S.E.

Los expertos de la industria te brindarán información única sobre sustentabilidad, cómo impulsar la participación de tus clientes y técnicas de integración.

Se exhibirán más de 24 temas diferentes, con presentaciones en inglés, alemán, francés, español y portugués. No dudes en consultar toda la agenda y unirte a las sesiones que te interesen. Al registrate, podrás asistir a todos los eventos que desees y podrás volver a verlos cuando quieras; las grabaciones estarán disponibles al finalizar las sesiones.

Regístrate aquí!

Session highlight

Conversaciones con Benjamín Romano: ¿Una arquitectura audaz sin huellas de carbono es posible? LBR&A, de cara al reto AIA 2030

Date: Tuesday, October 04 | 5:00pm - 6:00pm CLST
Speaker: L. Benjamín Romano
Language: ES

Durante la ponencia el Arq. Benjamín Romano nos presentará la visión de LBR&A hacia el reto de la AIA 2030, cero emisiones de carbono en el ambito de la construcción.

Session overview

See the full program below.

Monday, October 03 | 5:00pm - 6:00pm CDT

The 15 min City - the future of urban transformation

Speaker: Carlo Ratti, Amy Guttman
Language: EN

Demand for village-style neighborhoods that allow its residents to complete daily activities from banking to culture – all within 15 minutes of their doorstep on foot, bicycle or scooter has increased over the last few years.

But the concept has critics. Some caution villages lack the dynamism of cities, which thrive because of their texture, scale and the diverse interactions and experiences they foster. These can only occur when people leave their neighborhoods. Instead, a new idea of the 15 minute city is emerging; one where 15 minutes is the baseline; with the most vibrant parts of a city beginning where the 15 minutes end. The idea being, if we can keep essential errands to within 15 minutes, we’re more likely to make longer trips for museums, the theatre or other special activities.


Monday, October 03 | 6:00pm - 7:00pm CDT

Shaping sustainable cities through Schindler PORT 4D

Speaker: Florian Trösch
Language: EN

Experience the latest innovation of Schindler PORT, the revolutionary system that provides a seamless, secure, efficient, personal journey for each building occupant by taking a holistic approach.

The challenges facing our industry have never been greater. The events of the past 2 years have rapidly accelerated the need to re-invent the urban environment so that it can serve the newly emerging work-life demands of the global population in the most sustainable manner possible.

A vital tool in meeting these new demands will be the ability to configure buildings in novel and more efficient ways and, key to this, is the manner in which people move through them.

On the Schindler CX Day we are presenting a revolutionary new product called PORT 4D which, for the very first time, puts our customers in control of developing a holistic solution to the transit management of their building. In doing so we are opening up a vast array of new design possibilities, enabling you to provide a personal experience for each of your users, using modular components which can be integrated, seamlessly, with any other Schindler or third-party product to achieve virtually any desired functionality.

We believe that, as a key player in this future, it is important that you are among the first to see this extraordinary product and assess what it can do for you.

We very much hope that you are able to join us. You won’t want to miss it!


Monday, October 03 | 7:00pm - 8:00pm CDT

Securing Our Future Workforce - Our Apprentice Program

Speaker: Eric Ryda, Scott Farmer, Geoff Kora, Darrin Corrigan
Language: EN

Find out how our apprentices in Australia and New Zealand are building their future careers through our apprenticeship program. 

Australia and New Zealand are on a mission to build a sustainable, competent and well qualified workforce. So, how are we doing it?

Through our tailored program, apprentices are gaining the skills they need to take their careers to the next level. We’ve partnered with national education providers so our apprentices are able to complete their electrical apprenticeship in conjunction with Schindler specific training.

Join us as we explore the journeys our apprentices are on and how these talented individuals are helping us to change the way we move you and your passengers. #weelevate


Monday, October 03 | 8:00pm - 9:00pm CDT

Better cities, together (Zone Asia Pacific)

Speaker: Chan Jan Ee, Peter Foster, Tanmay Singh, Yeow Seng Teo
Language: EN

High-rises, infrastructure, public transportation... How can we build better buildings for better cities? Together with developers, architects, and consultants, we are responsible for improving the lives of inhabitants and tenants of our buildings. For today and tomorrow. Join the discussion with experts from different fields to deepen the trends and challenges in Asia Pacific related to sustainable urban development and new technologies.

As the world and our industry evolve, we must be flexible and dynamic at every stage of a project lifecycle, from the design, construction, operation, to future modernization.

Join the discussion with experts from different fields to deepen the trends and challenges related to sustainable urban development and new technologies.

You can choose between three sessions according to your region: America, Europe & Middle East, and Asia Pacific. The speakers, themes, and case studies will be different and focus on local markets.


Monday, October 03 | 9:00pm - 10:00pm CDT

Schindler R.I.S.E – How it impacts lift installation

Speaker: Dominic Stutz
Language: EN

In this presentation it will be explained how Schindler R.I.S.E works. Both benefits and challenges of this robotic system will be highlighted.

Dig into one of Schindler’s latest innovations: Schindler R.I.S.E (Robotic Installation System for Elevators). Our revolutionary robotic installation system combines advanced automation with elevator technology. For the first time in history, a robot executes installation steps autonomously - delivering a faster, safer, and high-quality elevator installation. The groundbreaking technology will be explained during this session with our senior project engineer, Dominic Stutz, and his peers, Rahaman Mohamed Khan Abdul and Terence Lim.


Monday, October 03 | 10:00pm - 11:00pm CDT

Shaping sustainable cities through Schindler PORT 4D

Speaker: Florian Trösch
Language: EN (with Chinese subtitles)

Experience the latest innovation of Schindler PORT, the revolutionary system that provides a seamless, secure, efficient, personal journey for each building occupant by taking a holistic approach.

The challenges facing our industry have never been greater. The events of the past 2 years have rapidly accelerated the need to re-invent the urban environment so that it can serve the newly emerging work-life demands of the global population in the most sustainable manner possible.

A vital tool in meeting these new demands will be the ability to configure buildings in novel and more efficient ways and, key to this, is the manner in which people move through them.

On the Schindler CX Day we are presenting a revolutionary new product called PORT 4D which, for the very first time, puts our customers in control of developing a holistic solution to the transit management of their building. In doing so we are opening up a vast array of new design possibilities, enabling you to provide a personal experience for each of your users, using modular components which can be integrated, seamlessly, with any other Schindler or third-party product to achieve virtually any desired functionality.

We believe that, as a key player in this future, it is important that you are among the first to see this extraordinary product and assess what it can do for you.

We very much hope that you are able to join us. You won’t want to miss it!


Monday, October 03 | 10:30pm - 11:30pm CDT

CX in B2B

Speaker: Pooja Agarwal
Language: EN

Transition of CX in B2B

What’s the first picture that comes to your mind when we say Customer Excellence? If it’s a business creating enhanced experiences for their users, think again!

Tune in to a conversation with Pooja on Transitioning Customer Excellence to the B2B world, and we’re sure you’ll come across ideas worth exploring.


Monday, October 03 | 11:30pm - 12:30am CDT

Drive Customer Obsession

Speaker: Ashok Ramachandran, Vivek Atray
Language: EN

How to drive Customer Obsession with Vivek Atray.

How do you get valuable feedback, understand your own product better and even increase retention just by listening to your customers? Join Ashok and Vivek in this honest conversation about building and driving a culture of Customer Obsession.


Tuesday, October 04 | 12:00am - 1:00am CDT

Securing Our Future Workforce - Our Apprentice Program

Speaker: Eric Ryda, Scott Farmer, Geoff Kora, Darrin Corrigan
Language: EN

Find out how our apprentices in Australia and New Zealand are building their future careers through our apprenticeship program. 

Australia and New Zealand are on a mission to build a sustainable, competent and well qualified workforce. So, how are we doing it?

Through our tailored program, apprentices are gaining the skills they need to take their careers to the next level. We’ve partnered with national education providers so our apprentices are able to complete their electrical apprenticeship in conjunction with Schindler specific training.

Join us as we explore the journeys our apprentices are on and how these talented individuals are helping us to change the way we move you and your passengers. #weelevate


Tuesday, October 04 | 1:00am - 2:00am CDT

Digital Media Services

Speaker: Amanda Driehorst, Guido Stillhard, Rachana Lokandhe, Marco J. Huber
Language: EN

Elevators Become Digital Platforms. Topic Focus: Communication

Join us for an exciting roundtable discussion with our panel of experts from various industries to discuss the importance of in-building communications. The session will cover how digital out-of-home is reaching new audiences, the increasing significance of modern communication solutions in buildings to improve the tenant or guest experience, as well as highlighting how the elevator provides the perfect environment to meet these growing demands.

Afterwards, experience Schindler's showroom consisting of our latest digital media offerings in virtual reality! Amanda Driehorst will introduce you to new user experience solutions based on connectivity, that are transforming elevators into communication and digital platforms.


Tuesday, October 04 | 1:30am - 2:30am CDT

Servicii Digitale Schindler

Speaker: Ionel Florin Samson
Language: RO

Ascensorele devin platforme digitale. Topic Focus: Si daca lifturile ar putea vorbi? Schindler Ahead MediaScreen transforma hartia intr-un instrument de comunicare al trecutului.

Si daca lifturile ar putea vorbi? Imagineaza-ti ca lifturile tale ar putea vorbi cu tehnicienii Schindler. Imagineaza-ti ca fiecare dintre lifturi ar putea fi in fata problemelor explicand de ce are nevoie si cat de urgent este.

Schindler Ahead MediaScreen transforma hartia intr-un instrument de comunicare al trecutului. Aceasta solutie media pentru cabinele lifturilor furnizeaza informatii relevante pasagerilor in timp real cu efort minim si atentie maxima. Schindler Ahead MediaScreen transmite actualizari legate de locatie, stiri, starea vremii si continut de divertisment, asigurand ca pasagerii sunt mereu informati.

Alatura-te noua in webinarul Schindler pentru a experimenta cele mai recente oferte media digitale in realitatea virtuala! Ionel Florin Samson o sa-ti prezinte noile solutii bazate pe conectivitate, care transforma lifturile in platforme digitale si de comunicare.


Tuesday, October 04 | 3:00am - 4:00am COT

Better cities, together (Zone Europe & Middle East)

Speaker: Massimo Minatta, Christian Studer, Florian Trösch, Steven Foster
Language: EN

High-rises, infrastructure, public transportation... How can we build better buildings for better cities? Together with developers, architects, and consultants, we are responsible for improving the lives of inhabitants and tenants of our buildings. For today and tomorrow. Join the discussion with experts from different fields to deepen the trends and challenges in Europe and Middle East related to sustainable urban development and new technologies.

As the world and our industry evolve, we must be flexible and dynamic at every stage of a project lifecycle, from the design, construction, operation, to future modernization.

Join the discussion with experts from different fields to deepen the trends and challenges related to sustainable urban development and new technologies.

You can choose between three sessions according to your region: America, Europe & Middle East, and Asia Pacific. The speakers, themes, and case studies will be different and focus on local markets.


Tuesday, October 04 | 4:00am - 5:00am CDT

Mehr Nachhaltigkeit am Bau – Aufzüge in Holzschächten

Speaker: Christian Thomas
Language: GER

Nachhaltigkeit am Bau. Welche Vorteile bringen Gebäude aus Holz? Kann man darin auch einen Aufzug einbauen?

Wie entsteht Nachhaltigkeit am Bau? Wie kann man schneller und nachhaltiger bauen? Kann man Aufzüge in Holzschächte einbauen? Es wird hier gezeigt, welche Planungsgrundlagen man berücksichtigen sollte.


Tuesday, October 04 | 4:00am - 5:00am CDT

Sind Daten wirklich das neue Benzin? "Wie Schindler die neuen Möglichkeiten der Datenwelt für ihre Kund*innen umsetzt"

Speaker: Robert Schumacher, Martina Hunger, Leif Empen
Language: GER

Auch für Schindler mit einem qualitativ hohen Leistungsausweis, gewinnt das Thema Daten zunehmend an Wichtigkeit. Damit Kundenbedürfnisse noch besser verstanden und adäquat umgesetzt werden können, widmen wir uns diesem Thema mit grossem Fokus und höchster Sorgfalt.

Auch für Schindler mit einem qualitativ hohen Leistungsausweis, gewinnt das Thema Daten zunehmend an Wichtigkeit. Damit Kundenbedürfnisse noch besser verstanden und adäquat umgesetzt werden können, widmen wir uns diesem Thema mit grossem Fokus und höchster Sorgfalt.

Wie verwendet Schindler Kund*indaten? Was bedeutet das für mich als Kund*in? Welche Nutzen kann ich als Kund*in erwarten?

Ziel der Datennutzung ist dabei immer eine Win-Win Situation zu generieren, in welcher die Kund:in und Schindler ihre Partnerschaft festigen und entwickeln können. Damit dies gelingt, sind nicht die Daten selbst, sondern der Umgang mit diesem Möglichkeiten entscheidend.

Key takeaways

  • Daten sind wichtig – aber immer nur Mittel zum Zweck!
  • Daten geben ganz neue Möglichkeiten
  • Gute Entscheidungen entstehen mit Mensch und Maschine

Tuesday, October 04 | 5:00am - 6:00am CDT

Digital Media Services

Speaker: Amanda Driehorst, Guido Stillhard, Rachana Lokandhe, Marco J. Huber
Language: EN

Elevators Become Digital Platforms. Topic Focus: Communication

Join us for an exciting roundtable discussion with our panel of experts from various industries to discuss the importance of in-building communications. The session will cover how digital out-of-home is reaching new audiences, the increasing significance of modern communication solutions in buildings to improve the tenant or guest experience, as well as highlighting how the elevator provides the perfect environment to meet these growing demands.

Afterwards, experience Schindler's showroom consisting of our latest digital media offerings in virtual reality! Amanda Driehorst will introduce you to new user experience solutions based on connectivity, that are transforming elevators into communication and digital platforms.


Tuesday, October 04 | 6:00am - 7:00am CDT

Future trends of repurposing buildings

Speaker: Nathalie Rozencwajg, Amy Guttman
Language: EN

As we continue to experience a seismic shift in the way we use properties and public spaces, existing buildings are being reimagined and repurposed.

 

But a one-size solution doesn’t fit all. How do we balance heritage and the preservation of historic architecture with necessities like accessibility?


Tuesday, October 04 | 7:00am - 8:00am CDT

Grüner Aufzug: So lässt sich der CO2-Fußabdruck Ihres Gebäudes nachhaltig verringern

Speaker: Annika Jamal El-Din, Luisa Runge
Language: GER

Wie lassen sich Aufzüge nachhaltiger planen und betreiben? Welche Maßnahmen können konkret zur Reduzierung des CO2-Fußabdruckes beitragen? Wir geben Ihnen einen Einblick in die aktuellen Produkte und Prozesse bei Schindler, die uns alle auf dem Weg in eine CO2-neutrale Zukunft unterstützen können.

Ein guter Aufzug ist der, der fährt? Wir sagen: Nicht nur! Ein guter Aufzug ist der, der sich im Betrieb auch so gering wie möglich auf Klima und Umwelt auswirkt. Mit der nachhaltigen Wartung von Schindler verringert sich der CO₂-Fußabdruck im Aufzugsbetrieb signifikant – für Jahrzehnte und ein gutes (Aufzugs-)Leben.

Im zweiten Teil unseres Vortrags zeigen wir Ihnen, welche Möglichkeiten neben der Wartung noch bestehen, Bestandsanlagen so nachzurüsten, dass sie weniger Energie verbrauchen.

Sie erhalten einen Einblick in die aktuellen Produkte und Prozesse bei Schindler, die uns alle auf dem Weg in eine CO2-neutrale Zukunft unterstützen können.


Tuesday, October 04 | 8:00am - 9:00am CDT

Shaping sustainable cities through Schindler PORT 4D

Speaker: Florian Trösch
Language: EN (with German subtitles)

Experience the latest innovation of Schindler PORT, the revolutionary system that provides a seamless, secure, efficient, personal journey for each building occupant by taking a holistic approach.

The challenges facing our industry have never been greater. The events of the past 2 years have rapidly accelerated the need to re-invent the urban environment so that it can serve the newly emerging work-life demands of the global population in the most sustainable manner possible.

A vital tool in meeting these new demands will be the ability to configure buildings in novel and more efficient ways and, key to this, is the manner in which people move through them.

On the Schindler CX Day we are presenting a revolutionary new product called PORT 4D which, for the very first time, puts our customers in control of developing a holistic solution to the transit management of their building. In doing so we are opening up a vast array of new design possibilities, enabling you to provide a personal experience for each of your users, using modular components which can be integrated, seamlessly, with any other Schindler or third-party product to achieve virtually any desired functionality.

We believe that, as a key player in this future, it is important that you are among the first to see this extraordinary product and assess what it can do for you.

We very much hope that you are able to join us. You won’t want to miss it!


Tuesday, October 04 | 9:00am - 10:00am CDT

Seamless Technology - A Virtual Tour 

Speaker: tba
Language: EN (with French subtitles)

Cutting-edge solutions to improve building and elevator construction, management, and operations.

Accompany numerous Schindler experts as they take you on a tour of the latest Schindler innovations - all done virtually! During this session, we will showcase: seamless technology to improve the people flow through your building, exciting new ways to communicate with tenants and guests, data-based solutions to keep your equipment running optimally, enhanced sanitization methods for small, confined spaces, and a revolutionary new way to use robotic technology to help install elevators. We look forward to sharing our passion and our latest cutting-edge solutions with you!


Tuesday, October 04 | 10:00am - 11:00am CDT

Digital Media Services

Speaker: Amanda Driehorst, Guido Stillhard, Rachana Lokandhe, Marco J. Huber
Language: EN

Elevators Become Digital Platforms. Topic Focus: Communication

Join us for an exciting roundtable discussion with our panel of experts from various industries to discuss the importance of in-building communications. The session will cover how digital out-of-home is reaching new audiences, the increasing significance of modern communication solutions in buildings to improve the tenant or guest experience, as well as highlighting how the elevator provides the perfect environment to meet these growing demands.

Afterwards, experience Schindler's showroom consisting of our latest digital media offerings in virtual reality! Amanda Driehorst will introduce you to new user experience solutions based on connectivity, that are transforming elevators into communication and digital platforms.


Tuesday, October 04 | 11:00am - 12:00pm CDT

Shaping sustainable cities through Schindler PORT 4D

Speaker: Florian Trösch
Language: EN

Experience the latest innovation of Schindler PORT, the revolutionary system that provides a seamless, secure, efficient, personal journey for each building occupant by taking a holistic approach.

The challenges facing our industry have never been greater. The events of the past 2 years have rapidly accelerated the need to re-invent the urban environment so that it can serve the newly emerging work-life demands of the global population in the most sustainable manner possible.

A vital tool in meeting these new demands will be the ability to configure buildings in novel and more efficient ways and, key to this, is the manner in which people move through them.

On the Schindler CX Day we are presenting a revolutionary new product called PORT 4D which, for the very first time, puts our customers in control of developing a holistic solution to the transit management of their building. In doing so we are opening up a vast array of new design possibilities, enabling you to provide a personal experience for each of your users, using modular components which can be integrated, seamlessly, with any other Schindler or third-party product to achieve virtually any desired functionality.

We believe that, as a key player in this future, it is important that you are among the first to see this extraordinary product and assess what it can do for you.

We very much hope that you are able to join us. You won’t want to miss it!


Tuesday, October 04 | 12:00pm - 1:00pm CDT

Mediação de conflitos em Condomínios

Speaker: Cristhiane Xavier
Language: PT

Técnicas de mediação, diferenças entre mediação judicial e extrajudicial, o papel do síndico na mediação e comunicação não violenta.

Em comemoração ao Dia Global de Experiência do Cliente, o Grupo Schindler se mobilizou para oferecer uma maratona de palestras aos seus clientes pelo mundo.

Colaboradores e especialistas de mercado compartilharão conhecimentos, reflexões e ideias aos participantes para ofereceremos, cada vez mais, as melhores experiências para os nossos clientes.

A Atlas Schindler no Brasil vai oferecer a palestra "Mediação de conflitos em Condomínios", com a especialista Cristhiane Xavier, advogada e síndica profissional.

Esta e outras palestras estão à sua disposição! Junte-se à nós nesta data tão especial!


Tuesday, October 04 | 12:30pm - 1:30pm CDT

Feeling the tug and how to manage the "Paradox"

Speaker: Martijn Oechies, Michael Yurchuk
Language: EN

Treating a paradox like a problem to be solved - and picking any one side of the paradox - only creates complication and frustration and other negative consequences. Instead, a paradox must be balanced. To tackle it, we must change our mindset and wholeheartedly embrace and understand both positions - we must believe that both polarities are valid.

Join Schindler’s Executive team to learn how we all can finding balance, positivity, and success through change. How to have the right discussions. When things feel out of control, what can we control? "Let me introduce you to my Dad."


Tuesday, October 04 | 2:00pm - 3:00pm CDT

Shaping sustainable cities through Schindler PORT 4D

Speaker: Florian Trösch
Language: EN

Experience the latest innovation of Schindler PORT, the revolutionary system that provides a seamless, secure, efficient, personal journey for each building occupant by taking a holistic approach.

The challenges facing our industry have never been greater. The events of the past 2 years have rapidly accelerated the need to re-invent the urban environment so that it can serve the newly emerging work-life demands of the global population in the most sustainable manner possible.

A vital tool in meeting these new demands will be the ability to configure buildings in novel and more efficient ways and, key to this, is the manner in which people move through them.

On the Schindler CX Day we are presenting a revolutionary new product called PORT 4D which, for the very first time, puts our customers in control of developing a holistic solution to the transit management of their building. In doing so we are opening up a vast array of new design possibilities, enabling you to provide a personal experience for each of your users, using modular components which can be integrated, seamlessly, with any other Schindler or third-party product to achieve virtually any desired functionality.

We believe that, as a key player in this future, it is important that you are among the first to see this extraordinary product and assess what it can do for you.

We very much hope that you are able to join us. You won’t want to miss it!


Tuesday, October 04 | 3:00pm - 4:00pm CDT

Conversaciones con Benjamín Romano: ¿Una arquitectura audaz sin huellas de carbono es posible?LBR&A, de cara al reto AIA 2030

Speaker: L. Benjamín Romano
Language: ES

Durante la ponencia el Arq. Benjamín Romano nos presentará la visión de LBR&A hacia el reto de la AIA 2030, cero emisiones de carbono en el ambito de la construcción.

El compromiso AIA (Instituto Americano de Arquitectos) es una estrategia climática procesable que brinda un conjunto de estándares y objetivos para alcanzar cero emisiones netas en el entorno de la construcción. Los últimos datos climáticos nos dicen que reducir las emisiones de carbono no es suficiente; para tener el mayor impacto todos debemos comprometernos con cero emisiones netas para 2030. Sin duda un camino que requiere acciones fuertes e inmediatas. Dado que el entorno de la construcción crea un asombroso 40% de las emisiones del mundo, los arquitectos, ingenieros y propietarios juegan un papel clave. Más de 1000 empresas se han comprometido en alcanzar la neutralidad del carbono para 2030. En esta ponencia el Arq. Benjamín Romano nos presentará la visión de su despacho LBR&A sobre la importancia de diseñar y construir dentro de este marco disminuyendo la dependencia de combustibles fóciles, neutros en su huella de carbono para el año 2030.


Tuesday, October 04 | 4:00pm - 5:00pm CDT

Better cities, together (Zone America)

Speaker: Richard Piovano, Lisa Konnry, Michael Dobler, Kristin Prudhomme
Language: EN

High-rises, infrastructure, public transportation... How can we build better buildings for better cities? Together with developers, architects, and consultants, we are responsible for improving the lives of inhabitants and tenants of our buildings. For today and tomorrow. Join the discussion with experts from different fields to deepen the trends and challenges in North and South Americas related to sustainable urban development and new technologies.

As the world and our industry evolve, we must be flexible and dynamic at every stage of a project lifecycle, from the design, construction, operation, to future modernization.

Join the discussion with experts from different fields to deepen the trends and challenges related to sustainable urban development and new technologies.

You can choose between three sessions according to your region: America, Europe & Middle East, and Asia Pacific. The speakers, themes, and case studies will be different and focus on local markets.